Partnership / Z1R.

Making the highest levels of performance, style and protection affordable.

The relationship between Z1R and Jett is one founded on a perfect alignment of cultural values and, in particular, our mutual passion for innovation.

Created by Parts Unlimited – one of the world’s largest distributors of motorcycle parts and accessories – Z1R was launched back in 1995 so the business could market it’s own line of performance helmets and apparel at affordable prices for the Street, Dirt and Snow enthusiast. The brand grew rapidly, achieving consistent growth from launch and developing into a highly-regarded name in the market.

Jett is contracted by Parts Unlimited on many projects. Recognizing that we share their unwavering commitment to continuous product innovation and new product development, they asked us to reinvigorate and expand Z1R in line with their ongoing strategic growth plans.

Applying our insightful, end-to-end approach, we have amplified and extended the brand with a range of leading edge, attainable products for the modern rider. Constantly looking to current trends and technology, this includes broadening and developing Z1R’s technical apparel, creating footwear, gloves, protective jackets and more, as well as revolutionizing helmet design, with a full range of ground-up shells that have transformed consumer expectations of what an affordable helmet can be.

Today, we oversee all aspects of Z1R’s development, acting as their creative, design and development team to ensure that they retain their rightful place in the market as a major force in the category.

Z1R projects